Strategic positioning

Technological surveillance and technology

It is not enough to be sensitive to innovation; it is also necessary to know how and in what to innovate. In this sense, the proper technological positioning of a company/institution is fundamental to ensure its competitiveness/capabilities and growth/sustainability.

All technologies go through various phases of consolidation, maturity and decline, which forces any company to be up to date and ensure a transition and adaptation to new and changing technologies that will keep your company competitive.

The only way to stay properly positioned is by observing the market and maintaining an innovative and pro-active attitude technologically speaking.

A common tool used by the industry is market research, since it is important to know what is the competition for the product/service to be marketed, in many cases, the method of monitoring the market champions (industry leaders) is widely used, although it is not enough in the long term, if you want to maintain leadership positions or technological independence.

How to proceed?

Given the knowledge of the evolution and trends of the current energy sector, EU ENERGY SOLUTIONS, helps you to analyze what is the likely evolution of your area of interest, identifying not only the necessary actions to be taken internally in your company, but also proposing the best way to structure those efforts, identifying the active sources in the sector that are influencing the evolution that affects you and how to interact with them and even influence the energy policy decisions that may affect you.

Development of collaborative innovation projects

Another tool, which is becoming more and more widespread, and which is becoming a fundamental element of innovation and which enables companies to secure their future, is the development of collaborative innovation projects.

In these collaborative projects, several companies in a sector join forces to develop new products and/or services, so as to position them at adequately competitive levels compared to the rest of their competitors and allow them to access resources and acquire capabilities, collaborating with companies in the sector and even with competing companies, but which would otherwise require economic efforts and resources that would be unattainable for a single company.

These efforts can be developed in regional, national and/or international environments, and generally taking advantage of public support for research, technological development and innovation. It is particularly relevant to carry out this activity at the European level, as it has proven to be very useful and the cost-benefit balance is usually very positive.

In fact, joining with other companies in the sector but operating in different markets, to develop projects financed at international level is usually a very used resource and with very positive results.